AdWords Editor Version 9.7.1

Google has implemented more features in new version of AdWords Editor. It contains all features what we have in AdWords console. The previous version of AdWords Editor didn't have "Interest Categories & Remarketing" features in it but the new version has it and also having more advanced options which can reduce time spent of the Advertiser.

Improved targeting options
•User interest categories: On the audiences tab, target user interest categories in addition to user lists. You can also copy audiences with user interest categories across accounts.

•Advanced location options: On the campaigns tab, edit settings for targeting method and exclusion method.

•Wi-Fi traffic: The option to target Wi-Fi traffic is available in your campaign device targeting.

•Target all languages. It's now possible to target a campaign to all languages by leaving the language list blank.

•Campaign experiments: Experiment serving status, name, start and end dates, %, and other fields now appear in the campaigns tab. All fields are read-only.

•Top of page bid estimates: Top of page bid estimates appear on the keywords tab, in the "Select duplicates" menu, and in advanced bid changes.

Updated campaign editing:
•Capitalization tool. Quickly change the capitalization of selected text. Go to the Edit menu > Change text capitalization.

•Bidding strategy enforcement. For example, AdWords Editor automatically prevents editing CPC bids in ad groups and keywords in an automatic bidding campaign.

•Automatic destination URL corrections. AdWords Editor replaces %, <, and > symbols in destination URLs with %25, %3C, and %3E, respectively. Exception: If % is followed by two hexadecimal digits (numbers 0 through 9 or letters A through F), such as %AB or %23, it remains unchanged.

•Consolidated options for copying campaign settings. "Copy campaign shell" (in the Edit menu > Copy special) replaces options for copying campaign targeting and ad schedules.

Performance improvements:
•Faster copy, cut, and paste (including drag-and-drop).
•Faster downloading for large accounts

How to use audiences tab in AdWords Editor:
Download, view, and assign audiences from remarketing lists, custom combination lists, or user interest categories in AdWords Editor.

To create and manage audiences in your account, sign in to the AdWords web interface. On the Campaigns tab, click the Control Panel and library link in the side navigation bar, then select Audiences.

Assign an audience in AdWords Editor
1.In the tree view, select the ad group to which you want to assign an audience.
2.While on the Audiences tab, click Assign audience.
3.Select an audience for your campaign from the list. Hold the Shift button to assign more than one audience to the campaign. You can also use the search box to filter your options.
4.Click OK when you've finished making your selections.

New Ad Placements on Search

Google has Launched new Ad Placements on Search

Until now Google has been displaying Sponsored ads on Top and on Right hand side.

Starting today, ads that have previously shown to the side of the results may in some cases appear below them. Google Dynamically optimize each search page and its ads to provide the best experience to users.

Google has done the testing on the same and found that most of the users are tending to click on the bottom ads, which internally increases the click through rate of the campaigns also helps the advertisers to get more number of conversions at lower CPL.

If you're interested in comparing the performance of your ads in the top positions versus all other positions, you may use the "Top vs. Side" segment. With this launch, all side, bottom and experiment impressions will now be classified as "Other" so you can more easily see how your top ad placements perform against placements on the rest of the page. In the coming weeks, "Top vs. Side" will be renamed to "Top vs. Other."

How can I tell where my ad appeared on Google’s search results page?

What's the “Top vs. Side” segment?
You can find out where your ad appeared on Google’s search results pages and search partners' pages by applying the “Top vs. Side” segment to your reports. Segmenting your data by “Top vs. Side” can help you optimize your search campaigns to serve your ads on the parts of the page that perform best for you.

How to segment data with “Top vs. Side”
To see how your ads perform on different sections of the Google search results page and search partners’ pages, you’ll need to apply the segment to your data table. Here’s how:
Sign in to your AdWords account at http://adwords.google.com
Click the Campaign, Ad groups, Ads or Keywords tab of your AdWords account.
Click the Segment button in the toolbar above your data table.
Select Top vs. Side from the drop-down. Results will appear in rows beneath each of your ads.

How to interpret the data
Google search: Top -- Your ad ran above the organic Google search results.
Google search: Other -- Any AdWords text ads that don’t appear directly above Google search results are categorized as "Google search: Other."
Search partners: Top -- Your ad ran above the partner's organic search results on a search partners' page.
Search partners: Other -- Ads that don’t appear directly above partner search results are categorized as "Other."
Google Display Network -- Your ad ran on the Google Display Network.