AdWords Editor Version 9.7.1

Google has implemented more features in new version of AdWords Editor. It contains all features what we have in AdWords console. The previous version of AdWords Editor didn't have "Interest Categories & Remarketing" features in it but the new version has it and also having more advanced options which can reduce time spent of the Advertiser.

Improved targeting options
•User interest categories: On the audiences tab, target user interest categories in addition to user lists. You can also copy audiences with user interest categories across accounts.

•Advanced location options: On the campaigns tab, edit settings for targeting method and exclusion method.

•Wi-Fi traffic: The option to target Wi-Fi traffic is available in your campaign device targeting.

•Target all languages. It's now possible to target a campaign to all languages by leaving the language list blank.

•Campaign experiments: Experiment serving status, name, start and end dates, %, and other fields now appear in the campaigns tab. All fields are read-only.

•Top of page bid estimates: Top of page bid estimates appear on the keywords tab, in the "Select duplicates" menu, and in advanced bid changes.

Updated campaign editing:
•Capitalization tool. Quickly change the capitalization of selected text. Go to the Edit menu > Change text capitalization.

•Bidding strategy enforcement. For example, AdWords Editor automatically prevents editing CPC bids in ad groups and keywords in an automatic bidding campaign.

•Automatic destination URL corrections. AdWords Editor replaces %, <, and > symbols in destination URLs with %25, %3C, and %3E, respectively. Exception: If % is followed by two hexadecimal digits (numbers 0 through 9 or letters A through F), such as %AB or %23, it remains unchanged.

•Consolidated options for copying campaign settings. "Copy campaign shell" (in the Edit menu > Copy special) replaces options for copying campaign targeting and ad schedules.

Performance improvements:
•Faster copy, cut, and paste (including drag-and-drop).
•Faster downloading for large accounts

How to use audiences tab in AdWords Editor:
Download, view, and assign audiences from remarketing lists, custom combination lists, or user interest categories in AdWords Editor.

To create and manage audiences in your account, sign in to the AdWords web interface. On the Campaigns tab, click the Control Panel and library link in the side navigation bar, then select Audiences.

Assign an audience in AdWords Editor
1.In the tree view, select the ad group to which you want to assign an audience.
2.While on the Audiences tab, click Assign audience.
3.Select an audience for your campaign from the list. Hold the Shift button to assign more than one audience to the campaign. You can also use the search box to filter your options.
4.Click OK when you've finished making your selections.